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Music PEI grants have been announced for the April ’09 round. A number of Sandbar artists have been successful including Meaghan Blanchard $3100.00; Dan Currie Band $3227.00; Chas Guay $4000.00; Battery Point $4000.00 (Targeted Demo plus Emerging) John Connolly $3272.00, the Sidewalks $1000.00 Targeted Demo and Sandbar Music $401.60 under the Industry Professional designation. The grants have been awarded for a number of different activities. The money is certainly useful and comes in handy when trying to achieve certain goals in the music business. On this latest round there were 51 submissions (a record) with 18 applications receiving funding or 35.29% of the total. Since the funding program began 157 applications have been submitted to Music PEI for funding requests resulting in 91 successful applications or 57.96% of the total. Between January 2008 and April 2009 there have been 4 funding deadlines. Sandbar Music and its clients were successful on 26 grants during that time or 28.57% of the total. This time around funding was awarded to Meaghan Blanchard that will allow her to attend Contact East and showcase to her best advantage for all the talent buyers who attend that showcase event. It will also allow her to pay for musicians at the Music PEI International showcase in September and it will enable her to spend two weeks in Nashville in mid October meeting other songwriters, showcasing, possibly co-writing and building her Nashville songwriting network. This trip will be the first of a number of Nashville visits by PEI songwriters over the next few years. She will be making this trip with three other Island songwriters. They will stay at the SOCAN House while in Nashville from October 19th -November 1st. The blueprint for this idea is the trip to Nashville that John Connolly made in the early part of May for two weeks which he had worked on since last fall. Our intention is to build a PEI to Nashville connection over time. For this next trip each artist/songwriter will put a game plan in place they hope to accomplish while in Nashville. A small part of Meaghan’s grant will be used to help pay for some costs of marketing materials for the buyers room at Contact East in addition to the direct costs mentioned above. Her contribution to the costs of this project will be $775.00. The Dan Currie Band will use their grant to enable Dan to be part of the PEI Songwriters To Nashville initiative mentioned above. It also will provide marketing support for the creation of a new press package consisting of the band’s new CD demo along with a one sheet plus photo. The funds would be used to pay for graphic design work to create the CD label for the demo along with a one sheet and for the expenses of manufacturing a small quantity of the demos for promo purposes and the printing of the one sheet and photos. It would also be used to help with the costs of photography. The package would be used as a mail out to venues, media, select publishers, music supervisors and college/community radio. On line it would be sent to select music blogs, internet radio stations and podcasters. Additional expenses under this component for this purpose would include mailers and postage costs for the mail outs and posters including graphic design and printing costs. It would also include the renewal of the band’s sonic Bids EPK due in July ’09. The band has also obtained funding support to share a marketing intern to assist with on line community management. The band will also pilot a new “booking incentive” approach designed to increase the number of off-island and out-of-the-region gigs for the band. The grant for all of this was $3227.20. The band’s contribution to the project will be $806.80. In the case of Battery Point funding was received from the Targeted Demo program in the amount of $1000.00 and from the Emerging Music program marketing component for $3000.00 for a total of $4000.00. The funding will be used to travel to Athens Ga in September to record a demo with high profile producer David Barbe (See Bio here) at his Chase Park Transduction Studios in preparation for him working with the band on a full album for release in the summer of 2010. Their contribution to this project directly would be $600.00 directly related to project proposal expenses including NACA showcase fees and an investment proposal for private investors. Additional costs to the band over & above the project approval costs would be $4200.00 approximately for studio time and producer fees while in Athens Ga.. John Connolly received funding of $ 3272.00 to help pay the expenses of showcasing at Contact East in October ’09 and the Music PEI International showcase in late September ’09. His next trip to Nashville was also approved for funding as one the four writers designated to spend two weeks there in October’09 as part of the PEI Songwriters in Nashville initiative. Some of John’s funding will also be used to implement some marketing ideas and allow him to be part of the marketing intern pilot project for on line community management. His direct contribution to the approved project would be $818.00. Chas Guay on behalf of his new album Little City received a full $4000.00 under the marketing component. His direct contribution will be $1000.00 for a total budget of $5000.00. The funding will help pay for 50 vinyl promo copies of the project and 100 promo CDs. It will also help pay for new photos, a one sheet, a new Sonic Bids EPK, posters, graphic design fees, a publicist and a marketing intern for community on line management. In addition the grant will help to pay the costs for mailouts to radio and media. Sandbar Music also received a grant for $401.60 to attend Contact East in support of its two showcasing artists, Meaghan Blanchard and John Connolly. A contribution of $101.40 will be made by Sandbar to the total budget for this project of $502.00. Each successful grant applicant at the completion of their project has to file a “Final Report” detailing the successes/failures/results and any issues with their project. They also must submit a statement of expenses along with receipts and invoices equal to the total project costs outlined in their application, e.g. Chas Guay must show proof he spent at least $5000.00 on his project proposal and Sandbar must produce receipts and/or invoices for $502.00 not just the amount of the grant and so on. This is a requirement for every successful applicant who received funding. The money goes where it needs to go to help the artists to achieve their goals. The Sidewalks received a $1000.00 Targeted Demo grant which when combined with a chunk of their own money will enable them to produce a high quality 4 song demo which when combined with a track already recorded and another track which will be done out of pocket will give them a demo/EP for commercial release later in the summer at an average cost of $600.00 plus per song. The key to using demo grants is to be prepared to spend as much of your own money in order to get the best quality demo. An applicant needs to match the funds available and the number of songs they will demo. For example if you only have enough money to do two songs, then do 2 songs. There is no requirement that you do three or four. Music PEI asks that it be no more than a maximum of four songs. It does not set a minimum number. Targeted demo grants are intended to be a contribution to the cost of a demo not the sole source of financing the demo.If all you have is the targeted demo funding then do two songs. Remember you pay peanuts, you get monkeys. From what I can gather and this is by no means conclusive many applicants are not following the advice clearly laid out in the guidelines to sit down with Music PEI staff and discuss their proposal and their needs for as long as it takes before submitting their application. New applicants are still learning how to write these proposals. A number of them are doing it the hard way with no input from Music PEI. The association will be doing more seminars on how to write good and effective proposals in the coming months which should help if applicants attend. At the end of the day it is a learning process nothing more. How critical might that meeting with Music PEI be or attending one of the seminars be? Consider that a difference of ½ point was the difference between a successful application and a not successful application. What if? In another case it was a point and a half. What if? These grants are becoming very competitive as the number of applicants increases. Many of the artists who you might think should be getting money either do not apply in a given round or are ineligible because they have previously received a 3 year export development grant. This would include artists like Paper Lions, Two Hours Traffic, Tim Chaisson and Vishten. Paper Lions and Two Hours Traffic for example will be eligible to apply again in April 2010 while Vishten and Tim Chaisson should be eligible in 2011.This round you can eliminate Nudie & The Turks and Teresa Doyle from applying for any other funding for the next 3 years or until 2012. With each artist we have to assume they makes decisions on whether to apply or not on the basis of what is best for them at the time. Nobody can force someone to apply. I think it’s safe to assume that the vast majority of artists know about the deadlines for grants. The reasons for applying or not applying are theirs alone. January 2008 was actually the deadline for the entire 2007 funding year. That was due to an election being called in the spring of that year and the budget not being passed in the spring as is the norm. Instead the budget containing the Music PEI funding was passed in the late fall of 2007 following the election of a new government. The January 2008 round of funding was an entire year’s worth of grants being awarded as a one time only disbursement. Since then the funding has been done twice a year spring & fall which means half the money is being handed out on each round. Next deadline is October 9th. In other news, I managed to get out to the CD launch for Rhythmn Rules and their album “To Serve The Song” at the Guild last Saturday night. Good stuff! I was pleasantly surprised by what I saw and heard. It was a real show. There were back up singers; a killer horn section and opportunities for everyone on stage to showcase their talents. It was all in all a most enjoyable evening. I think the band may be on to something by providing the audience with old fashioned entertainment as well as some great music from the new album. Little City from Chas Guay and Parade from Clinton Charlton are the featured coming attractions for this summer along with the Sidewalks new EP. Clinton Charlton’s Parade album is already charting on the Earshot college charts. A show coming up July 16th at Babas could be one to put on your calendar and mark don’t miss for this summer. The band is FRED from Cork, Ireland. They have been making noises on this side of the Atlantic at showcases like CMW and CMJ. They will be playing the Atlantic Jazz festival and Hillside on this trip. The latest album got picked up in Canada by Sparks Music and the band are coming back to Canada to play some dates on the east coast and Ontario in July. One of those dates will July 16th at Babas. The Sidewalks will open. It should be a high energy fun night. Check them out on My Space. http://www.myspace.com/fredtheband. Close to The Coast preparations have begun for another year. Look for the usual music filled week from August 24-29. This year is the ninth year for CTTC. Here’s another great review of Catherine MacLellan’s latest album “Water In The Ground”
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